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      Tasiting: The Pioneer of Chinese-Style Burgers   Founded in 2012, Tastien is a Chinese fast-food chain that created an entirely new category: the “Chinese Burger.” While rooted in the familiar format of a Western burger, Tastien redefines it through its signature hand-rolled, freshly baked buns—crafted using traditional Chinese dough-making techniques and baked to order in conveyor impinger ovens. The Challenge: Baking Hand-Rolled Dough at Scale    Tasiting’s signature hand-rolled buns are what set their Chinese burgers apart—but they also presented a serious baking challenge. This type of dough is notoriously difficult to bake consistently in conventional ovens. Too often, the result is dense, uneven, or lacking the distinctive texture that defines a Tasiting burger: fluffy and puffed on the inside, crispy on the outside, with a satisfying chewy bite.   Only a conveyor impinger oven can reliably achieve this result—and that’s where we came in. The Bakers Rock Solution. To ensure consistency and quality across thousands of locations, Tasiting specifies our Conveyor Impinger Ovens for every kitchen. “Tasiting’s hand-rolled dough is extremely difficult to bake in conventional ovens—it often comes out dense or uneven. Only a conveyor impinger oven can deliver the fluffy, crispy-outside, chewy-inside texture that defines our Chinese burgers,” said Mr Yang, CEO at Tasiting. “Plus, the continuous operation and simple ‘press and go’ design make it incredibly easy for our kitchen staff. We could not ask for much more from our partnership.” Tony, our application chef, worked closely with Tasiting’s team to develop baking programs tailored to their signature hand-rolled buns. “To me, the main benefit is the way the oven can be set up to do anything,” said Mr Yang. “It’s so easy to use. Also, the product consistency can’t be beat, and that’s huge for a chain growing as fast as ours.” Benefits ✅ Continuous Baking: Bakes one batch after another with minimal operator involvement, reducing labor costs and boosting throughput. ✅ Standardization: Delivers the exact same baking profile in every store, enabling Tastien to replicate its success rapidly—now over 13,000 locations. ✅ Countertop Design: Full baking power in a compact footprint, saving precious kitchen space without sacrificing capacity. ✅ Consistent Texture: Achieves the signature fluffy, crispy-outside, chewy-inside result that conventional ovens simply cannot match. ✅ Simple Operation: Easy ‘press and go’ controls mean less training time and fewer operational errors across all shifts.    

Jblue: Making Steak Buffets Accessible to Everyone Founded in 2011 and headquartered in Sichuan, China, Jblue (Jibilu) is a national buffet chain built on a simple but powerful vision: a steak buffet that everyone can afford. While Western steakhouses were often priced out of reach for ordinary Chinese families, Jblue set out to change that—offering unlimited steak, seafood, and a wide variety of dishes at a price point that makes dining out accessible to all. Starting from a single location in Nanchong, Jblue has grown into one of China‘s largest buffet brands, now operating nearly 200 stores across 16 provinces and municipalities. Its menu brings together over 200 dishes—from freshly grilled steaks and seafood to sushi, hot dishes, and desserts—all served in a modern, comfortable setting designed for family gatherings and casual celebrations. The Challenge: Standing Out in a Crowded Buffet Market China’s buffet industry is fiercely competitive. With thousands of self-service restaurants across the country—and new ones opening every year—operators increasingly find themselves competing on the same battleground: price. For Jblue, this created a real strategic problem: Homogeneous competition. Most buffets offer a nearly identical lineup—steaks, hot dishes, sushi, desserts. With little to distinguish one restaurant from another, customers have few reasons to choose Jblue over a competitor next door. Weak product differentiation. Beyond being “affordable,” Jblue lacked a memorable signature product—something customers would specifically come back for and recommend to others. Price as the only weapon. When price is your only competitive advantage, margins get squeezed and brand loyalty stays low. Customers switch wherever it’s cheapest. Limited kitchen flexibility. Adding new menu items typically means adding new equipment, more staff, and more kitchen space—costs that are hard to justify in an already thin-margin business.   The Bakers Rock Solution. To help Jblue stand out in China’s crowded buffet market, we equipped their kitchens with our countertop 20-inch conveyor impinger oven—turning a single piece of equipment into a signature product engine. Jblue’s vision is simple: “A steak buffet that everyone can afford.” But in China’s buffet industry, affordability alone is no longer enough. With thousands of self-service restaurants competing on price, differentiation is the real challenge. Most buffets offer a similar lineup of steaks, hot dishes, and desserts—leaving customers with little reason to choose one over another. That’s where our oven came in. By adding a 20-inch countertop conveyor oven, Jblue introduced a new signature star product alongside their steak: freshly baked pizza. And the same oven does far more than pizza—it also bakes meat skewers, snacks, and more, all from one compact unit. No need to invest in multiple pieces of equipment; no need to give up valuable kitchen space. Mr Li, Jblue’s founder, said: ‘We wanted a product that would make us memorable, not just affordable. This oven gave us that—and it turned out to be one of the most flexible pieces of equipment in our kitchen.” Benefits ✅ Multi-Product Baking: One oven bakes pizza, meat skewers, snacks, and more—expanding the menu without adding equipment. ✅ Standardization: Consistent baking profiles deliver stable, repeatable product quality across every location. ✅ Excellent Pizza Baking Quality: Achieves the crispy-outside, chewy-inside texture that keeps customers coming back for more. ✅ Countertop Design: A 20-inch countertop conveyor oven fits easily into existing kitchens, saving space without sacrificing kitchen space. ✅ Easy to Operate: No need professional chef, easy bottom control reduce training time and labor costs, shift after shift. Stable outcome.  

Alps Buffet, our trusted partner, adopted our conveyor oven to expand its menu offerings. With just one commercial pizza oven, the buffet easily added fresh handmade pizza and popular snacks such as roasted wings and skewers to its food line. This move immediately boosted its appeal, attracting more family guests and young diners — core customer groups — and effectively driving up total revenue. Most importantly, the upgrade required no extra labor. The oven fits perfectly into the existing kitchen workflow, proving that business expansion can be simple and efficient.